Catalyst Content default logo

Marketing Implementation

Marketing Implementation2023-09-07T12:47:46+10:00

Avoid the execution trap.

“A poor strategy well executed is better than a great strategy poorly executed.”

After investing precious resources into creating a comprehensive strategy, a business can still fail to achieve results from their marketing activities. Especially if they delegate the work to an untrained in-house staff or a junior level marketing executive. Business owners that fail to recognise the value of marketing specialists will compromise their ability to unlock growth.

Some of the consequences of poor execution include:

Don’t make these mistakes.

Get implementation right!

Catalyst Content only executes marketing plans for businesses with a clear strategy.

Get Strategic First!

What is Marketing Implementation?

This is where the rubber hits the road, where your marketing strategy gets turned into reality. It’s the doing. The nitty gritty. The regular activities of marketing.

The key marketing activities that we implement / execute are:

Change by Design book by Tim Brown

…the team at Catalyst have helped us transform our business. All the way from our marketing strategy, to our website migration, and content marketing/social media.

Quality content is key to marketing. Let the marketing specialists develop your content.

Talk to us!

Marketing implementation details: collaboration and deliverables

Implementation varies from company to company depending on their unique goals, capacity and timeline. The following is a guide on the common elements of a campaign with the SMEs we serve.

Campaign Deliverables

  • 1 blog article /month

  • 1 client story /month

  • 1 video /month

  • 3 – 6 social posts /month

  • 1 – 2 general marketing emails /month

  • 1 – 2 targeted email /month

  • 1 – 4 SEO backlinks /month

Collaboration

  • 1 – 2 tracking & optimisation meetings /month

  • 1 – 2 content “download” meetings /quarter

Real results can only come when you genuinely connect with your audiences, build trust and make a meaningful value proposition. Get strategic about how you market!

Book a FREE “Hour of Power”

How our clients are winning.

  • Man standing on glass platform on top of building looking down on ground at daytime

Off-the-charts ROI | The Power of a SINGLE Story

A very ambitious but focused brief... 4 years ago a height safety client (let's call them Heaven for ease) came to us with a very specific request. Heaven had an existing relationship with a shopping centre ...

  • Border Collie dog

500 New Clients in Under 7 Months

Buying a new business is a terrifying thing to do. You're outlaying a large (but limited) amount of capital. And the risk of failure is real. Towards the end of last year, one of our clients ...

Psssttt… Don’t tell your existing marketing company, but we LOVE talking ROI. Give us a go!

Book a FREE “Hour of Power”

Consistently good marketing execution will transform your business.

When a marketing team is consistently creating good content, regularly posting and actively engaging their audience, a powerful thing happens:

FAQs

What is the purpose of an “Hour of Power” meeting with Catalyst Content?2022-11-08T09:46:50+10:00

The goal is to help you identify what kind of marketing tactics will help you achieve your business goals.

What is an “Hour of Power”?2022-11-08T09:46:03+10:00

An “Hour of Power” is a big picture marketing meeting with an expert marketing consultant and strategist. It’ll help you take stock and move ahead on marketing with confidence.

How much is an “Hour of Power”?2022-11-08T09:45:17+10:00

$750. But for the next 1 month we are offering it at $500 only. Don’t miss out – book now!

What will I get out of an “Hour of Power”?2022-11-08T09:44:19+10:00

Over 2 contact hours you will get expert insights and marketing advice that will save you lots of precious money and time. You will know how your marketing is performing and what strategies and tactics to execute next.

What’s the catch? What happens after the “Hour of Power”?2022-11-08T09:42:50+10:00

The Hour of Power is designed to be high-level. Where Catalyst Content can add further value after an Hour of Power, we invite select businesses to get nitty-gritty and engage us for an Actionable Marketing Strategy. Far more value can be unlocked with this 10-week program.

What is marketing implementation?2023-01-03T12:09:44+10:00

The execution of marketing strategy. This primarily involves the creation of marketing assets (content) and the publishing of that content on various platforms.

What marketing content does Catalyst Content create?2023-01-03T12:11:42+10:00

We create articles, videos, social posts, ads, PDFs and most commonly used printable collateral.

What is a campaign?2023-01-03T12:14:26+10:00

A campaign is a set of different marketing content assets (eg. a blog, a post, a video) that has a common theme or objective. A basic campaign consists of a blog article, some related social posts that link to the main article, and a marketing email that drives traffic to that article.

Why do SMEs require marketing implementation services?2023-01-03T12:21:00+10:00

It comes down to quality and consistency.

An individual marketing executive will not have the full set of skills to develop campaign content. For example, a skilled writer will not have the ability to design – and both skills are essential. Videography is also a very specific skill set. Engaging an agency (like Catalyst Content) will enable an SME to create quality content across the board.

SMEs often get their in-house talent to execute marketing on an ad-hoc basis. They often run out of steam and prioritise other work before marketing.

Does Catalyst Content assist with publishing and posting of content?2023-01-03T12:30:11+10:00

Yes, if this is required.

Does Catalyst Content assist with moderating and responding to social media interactions?2023-01-03T12:31:08+10:00

Not at this stage. We are looking to offer this service in the future.

How much do Marketing Implementation services cost?2023-01-03T12:36:20+10:00

Catalyst Content offers marketing implementation as a monthly subscription depending on the scope (how many articles, stories, social posts, emails, etc. per month). There is no lock-in period and only 2-months notice for cancellation.

Catalyst Content only offers ad-hoc implementation (once-off content creation) for clients that are already on a subscription.

Let’s Make Things Happen

It begins with a conversation. You don’t need a complete vision. Just a desire to do better.

“…the team at Catalyst have helped us transform our business. All the way from our marketing strategy, to our website migration, and content marketing/social media.”

Kyle

Workplace Access

Manesh Nesaratnam profile small photo

Manesh

Marketing Strategist  |  Brand Storyteller
0448 081 863

By submitting my data I agree to be contacted